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SEO or PPC, which is the better ROI?

Scott Shockney

Our study on organic search engine optimization clearly indicates that SEO should be the primary investment focus of any online marketing strategy. We found that organic optimization generates a higher return on investment than pay per click advertising, at a lower cost and longer lasting marketing benefits.

Author Bio

Scott is currently the Director of Marketing and Lead Acquisition for Moonstone Interactive; which provides affiliate program management, channel marketing, paid search management and E business consulting, search engine optimization, and other e-business services. Scott has been involved in online marketing since 1997. His years of experience involve online marketing and lead management process development, partner relationships, and initiating and managing paid search strategies for companies including AutoNation, AutoWeb, E- Loan, and Moonstone.


White Papers

Three Keys To Successful Writing for the Web
The Benefits of Using a Web Analytics Tool
SEO or PPC, which is the better Return On Investment?

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