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SEO or PPC, which is the better ROI?

 

Scott Shockney

Our study on organic search engine optimization clearly indicates that SEO should be the primary investment focus of any online marketing strategy. We found that organic optimization generates a higher return on investment than pay per click advertising, at a lower cost and longer lasting marketing benefits.

Author Bio

Scott is currently the Director of Marketing and Lead Acquisition for Moonstone Interactive; which provides affiliate program management, channel marketing, paid search management and E business consulting, search engine optimization, and other e-business services. Scott has been involved in online marketing since 1997. His years of experience involve online marketing and lead management process development, partner relationships, and initiating and managing paid search strategies for companies including AutoNation, AutoWeb, E- Loan, and Moonstone.


White Papers

Three Keys To Successful Writing for the Web
The Benefits of Using a Web Analytics Tool
SEO or PPC, which is the better Return On Investment?

SEO or PPC, which is the better ROI?
SEO or PPC, which is the better ROI?

Our study on organic search engine optimization clearly indicates that SEO should be the primary investment focus of any online marketing strategy. We found that organic optimization generates a higher return on investment than pay per click advertising, at a lower cost and longer lasting marketing benefits.

The Benefits of Using a Web Analytics Tool
The Benefits of Using a Web Analytics Tool

While many personal websites aren't necessarily in need of advanced analytics, a well run business website should provide some basic information. Web analytics can provide too much information for a personal website and create "analysis paralysis", as they quickly cause confusion and become a useless tool for the casual webmaster. However, for a business website, great web analytics tools are essential to maintain and improve your website.

3 Keys To Successful Writing For The Web
3 Keys To Successful Writing For The Web

Content and written articles meant for offline print do not always translate suitably to the online world of web copy. The rules that apply to writing content for the web are different than those for print; excellent content composed offline does not necessarily amount to quality writing for the web.

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