![Moonstone Interactives Roadmap to Win line graph](/MSI/media/CommonImages/Graphics/Roadmap-Win-tm-1.jpg)
![Goals icon](/getmedia/ef96ac1f-3e85-4503-ae45-16c6f2c34c85/Red-No-Drop.png?width=90&height=79&ext=.png)
Goals
Establish specific business goals and supporting KPIs to inform tactics and ensure the success of design goals.
![Behavior icon](/getmedia/b3ac3075-3724-425f-a9f5-de758347e21f/Orange-No-Drop.png?width=90&height=79&ext=.png)
Behavior
Map the user journey to assess your website’s performance and elevate the user experience across all stages.
![Competition icon](/getmedia/571fdf4b-02d5-489c-944c-380ada61794d/Yellow-No-Drop.png?width=90&height=79&ext=.png)
Competition
Outperform the competition in messaging, navigation, campaigns, and more with a competitive analysis.
![Visibility icon](/getmedia/9007ca47-ae51-4e8b-b417-aeba9d16c2b3/Purple-No-Drop.png?width=90&height=79&ext=.png)
Visibility
Gain intelligence about the quality of your website in the eyes of search engines and remove technical friction.
![Speed icon](/getmedia/39fc971f-7d32-45b4-a04d-9f1baa90f7b5/Dark-Blue-No-Drop.png?width=90&height=79&ext=.png)
Speed
Model opportunities to improve page speed that beat the competition and define the level for winning.
![Keywords icon](/getmedia/1b1cfb5c-c400-47b0-a3db-be68bd5ccd2d/Light-Blue-No-Drop.png?width=90&height=79&ext=.png)
Keywords
Speak the same language as your customers and optimize SEO keywords in your content to stand out from the competition.
![ROI icon](/getmedia/f559632d-8183-465e-bd91-6a32d793db91/Light-Green-No-Drop.png?width=90&height=79&ext=.png)
ROI
Evaluate the ROI of marketing channels and campaigns for opportunities to shift marketing cost for greater impact.
![Purpose icon](/getmedia/c2821be5-4341-40d4-a933-3774fa3909e8/Dark-Green-No-Drop.png?width=90&height=79&ext=.png)
Purpose
Prioritize customized data-driven recommendations or roadmaps as the purpose behind the design and all core steps to win.