Martech Trends for User Experience and Growth

Description

In this episode of Making MarTech, host Himnish Jindal speaks with Steve Herz, CEO of Moonstone Interactive, about the evolution of digital marketing strategies and the importance of data-driven decision-making. They discuss how Moonstone differentiates itself by providing enterprise-level solutions to mid-market companies, the impact of digital experience platforms on conversion rates, and the role of AI in enhancing marketing efforts. The conversation also touches on client success stories, challenges in scaling, and the significance of content marketing. Herz emphasizes the need for businesses to understand their customers and adapt to changing market dynamics to remain competitive.

Chapters

• Introduction to Moonstone Interactive (0:00)
• Strategic Approach to Digital Growth (1:15)
• Differentiating Factors in the Market (2:59)
• Implementing Digital Experience Platforms (4:48)
• Future-Proofing Clients' Businesses (6:21)
• The Role of AI in Marketing Strategy (8:01)
• Client Success Stories and Data-Driven Decisions (9:42)
• Challenges in Educating the Market (11:24)
• Innovating with AI and Overcoming Challenges (13:41)
• Evolving Client and Agency Expectations (14:18)
• Final Thoughts and Overrated Advice (15:53)
• Key Insights from the Episode (19:40)