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Optimizing your digital presence will provide positive results in your ROI
Optimizing your digital presence will provide positive results in your ROI

The first step in Optimization is Measurement

Tracking your online campaign should not be guesswork. By measuring Key Performance Indicators you can establish business objectives that relate to specific actions on your website. Capturing this information is crucial to developing your online presence, and in turn, growing your ROI.

Through studying visitor behavior, abandon-rates, conversions and engagements we can tune your campaign towards successful multi-step actions that support your business goals.

Elevate Search Engine Optimization Results
Elevate Search Engine Optimization Results

Search Engine Optimization is fundamental to the success of your online business

Effective SEO means that you are attracting visitors through organic searches that are qualified and interested in your company, products and services. When visitors take actions on your website that support your business objectives, you truly optimize SEO results. Less keywords that deliver more engaged visitors is far more valuable that more keywords that no one searches.

With significant changes in Google’s algorithm in recent years, prior quick fix methods of improving search ranking are not only useless, but also harmful. Having a thought-out SEO strategy and campaign will increase ranking positions, which in turn will result in higher traffic; more visibility and higher conversions. It will also help guide your team from making a keyword decision that could do more damage than good.

Once again measurement is the key to make the right choices. Research keywords including; search volume, competition and website behavior. Prioritize keywords that deliver results and improve your business results.

Moonstone can help you increase your results.

Focus on Conversion Rate Optimization
Focus on Conversion Rate Optimization

Significantly increase your revenue with the expert conversion optimization agency

Particularly for Conversion Rate Optimization (CRO) marketing, time is money. The more time you put into your internet marketing strategies, the higher ROI you will get from your online marketing campaigns.
CRO requires an understanding of the respective process funnel from the campaign landing page through the steps for call-to-action fulfillment. Bounce rates and abandon rates at each step are leading indicators for improving conversion rates of both individual campaigns and overall website performance. The key is to use industry best practices to make improvements and measure success.    

Re-Allocate for ONLINE marketing Campaign Optimization
Re-Allocate for ONLINE marketing Campaign Optimization

Distribute your internet marketing budget based on results.

In internet marketing, conversion rate optimization marketing is a process to increase the percentage of visitors that convert into customers or qualified leads. CRO marketing can also determine the most effective action on a webpage. With business-driven key performance indicators, campaign tagging, funnel analysis, and advanced web analytics tools, you can track visitor behavior, desired actions or conversions back to their source. In fact, the source can be as granular as a specific search term on a specific Search Engine Marketing (SEM) campaign.
Simply, allocate more money to campaigns with higher ROI or conversion rates. And, reduce spending on digital campaigns with negative ROI or low conversion rates.

Achieve Return on Investment Optimization
Achieve Return on Investment Optimization

We handle everything from research and analysis through to test concepts, design and build.

We work with clients large and small from all industries. Whether you want to increase ecommerce sales, generate more leads or inquiries from your site or create more affiliate revenue, we can help.

Here are some of the ways Moonstone Interactive can optimize your web presence:

  1. Develop Track-Funnels - By analyzing your digital goals we can optimize multi-step actions from the landing page through to checkout or form submission.
  2. Campaign Tagging - Pay attention to what's important by flagging data and tracking what matters to you. Use tagging to understand crucial facets of your visitor's experience.
  3. Implement Analytics - Digital reporting tools and KPI tracking visitor behavior and campaign success. By measuring behavior we can fine-tune your site and increase your results.
  4. Elevate SEO - Attract qualified visitors by prioritizing keywords that bring the right visitors to your site. We prioritize quality over quantity when implementing SEO.
  5. Conversion Rate Optimization - Understand the bigger picture and develop a plan to convert visitors. Only one third of companies adapt and measure their CRO. You too can be one of the winners. 
  6. Reallocating Resources - With your goal in mind we adapt to visitor behavior and invest in successful strategies. Being flexible based on feedback will support your CRO.
  7. ROI Calculation – Our unique marketing ROI Calculator focuses on accountable results. Understand where digital optimization will help your bottom line.

Moonstone Interactive has the reputation and experience to deliver a successful optimization strategy. Measuring analytics and implementing targeted improvements is critical to your success and your ROI. Contact us today to help understand and develop your digital goals.

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