Proper SEO Performance Tracking
In real estate, agents always say it’s “location, location, location.” In knowing how to properly track your SEO performance, it’s “metrics, metrics, metrics”, with a liberal helping of correctly interpreting the analytics.
When your company is investing thousands of dollars to revamp its website content across multiple pages for search engine optimization, it’s critical that you know how to properly track SEO.
Not many people are experts –– unless you’re a bay area web design firm specializing in SEO –– so getting the most bang for your marketing buck can be frustrating. In this article, we want to share a few simple guidelines to optimize your website return on investment.
Establish Your Business Goals And Create Respective Calls To Action
Like any marketing project, you’ve got to establish your business goals with reasonable expectations. You’ve also got to keep in mind that the stakeholders are looking for both short-term and long-term internet marketing ROI for your SEO performance.
But what return on investment is reasonable? How soon should you expect an ROI?
If you’re conservative in your estimated ROI, if you follow your business goals, and if you create the respective calls to action in your website content, you should see a rising curve when you track SEO, month after month.
Track Fulfillment By Visitor Source And Campaign
In your analytics reports, it’s critical to track your fulfillment via both the visitor sources and by campaign. That way, you can see what’s working, what’s not working, and where you can improve your SEO performance compared to your website return on investment.
A visitor source can be the name of the search engine used, the name of a referring site such as Facebook, the title of one of your blogs or newsletters, and users who typed your URL directly into their browser. Campaigns should be used to refer to any concentrated marketing effort, including your Google AdWords PPC, email campaigns, remarketing, display ads, etc. that you created as part of your business goals.
Assess Relative ROI Across All Visitor Sources And Campaigns
Finally, you should assess the relative internet marketing ROI (link to /marketing-roi) across your different visitor sources and campaigns to see the big picture. With analytics reports, you can slice and dice your data per day, week, month, quarter, and more.
Want to Know More about How To Track SEO? Ask The ROI Experts
To properly track your SEO performance, get in touch with Moonstone Interactive, a leading bay area web design firm. We invite you to contact us today.