Degenkolb

Elevated Branding & Redesign | Advanced WordPress Development | Increased Conversion Rate

Website Redesign

Website Redesign

Driven by Industry & Culture

Moonstone redesigned Degenkolb's website to address several perspectives:

  • Brand as an industry leader in architectural engineering
  • Culture that values people, teamwork, curiosity, ingenuity, and fun
  • Content integration between People and projects

We applied industry best practices for navigation, responsive design, optimal user experience, and dynamic content⁠—reinforcing Degenkolb's brand and culture across all devices.

Goals & Objectives

Degenkolb Recognized Need to Refresh Website

To address changing expectations of mobile visitors and gain efficiencies in content management capabilities, Degenkolb's business objectives were to:

  • Attract new employees
  • Reinforce Degenkolb brand for sales and partner relationships
  • Reinforce online image as an industry leader
  • Simplify the menu structure and layout
  • Enhance the user experience on mobile devices, including mobile phones and tablets
  • Identify an easy to use CMS that addresses Degenkolb features and functional needs
  • Expand capabilities for content and structure editing by Degenkolb employees
Goals & Objectives
Accomplishments

Accomplishments

Improvements in Usage Statistics

The resulting redesign indicated advancements in project objectives:

  • Homepage only 40% bounce rate
  • Mobile bounce rate only 3.8 % higher than desktop
  • Mobile engagement at 86% over desktop
  • Job views 2nd highest to Homepage
  • 2nd place in 2019 SMPS SF Funders Award
Case Study
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