Website Redesign
Driven by Industry & Culture
Moonstone redesigned Degenkolb's website to address several perspectives:
- Brand as an industry leader in architectural engineering
- Culture that values people, teamwork, curiosity, ingenuity, and fun
- Content integration between People and projects
We applied industry best practices for navigation, responsive design, optimal user experience, and dynamic content—reinforcing Degenkolb's brand and culture across all devices.
Goals & Objectives
Degenkolb Recognized Need to Refresh Website
To address changing expectations of mobile visitors and gain efficiencies in content management capabilities, Degenkolb's business objectives were to:
- Attract new employees
- Reinforce Degenkolb brand for sales and partner relationships
- Reinforce online image as an industry leader
- Simplify the menu structure and layout
- Enhance the user experience on mobile devices, including mobile phones and tablets
- Identify an easy to use CMS that addresses Degenkolb features and functional needs
- Expand capabilities for content and structure editing by Degenkolb employees
Accomplishments
Improvements in Usage Statistics
The resulting redesign indicated advancements in project objectives:
- Homepage only 40% bounce rate
- Mobile bounce rate only 3.8 % higher than desktop
- Mobile engagement at 86% over desktop
- Job views 2nd highest to Homepage
- 2nd place in 2019 SMPS SF Funders Award
Featured on Best Web Design Agencies on Design Rush
Case Study