Degenkolb
Elevated Branding & Redesign | Advanced WordPress Development | Increased Conversion Rate
Degenkolb Engineers has spent more than 85 years helping clients solve complex structural engineering challenges through innovation, collaboration, and technical expertise. To better represent its industry leadership and improve the experience for users and content editors alike, Degenkolb partnered with Moonstone Interactive on a comprehensive website redesign and WordPress implementation.
Business Objectives
Degenkolb Recognized Need to Refresh Website
Degenkolb recognized that they needed to refresh their website to address changing expectations of mobile visitors and to gain efficiencies in their content management capabilities.
Their business objectives were;
- Attract new employees
- Reinforce Degenkolb Brand for sales and partner relationships
- Reinforce online image as an industry leader
- Simplify the menu structure and layout
- Reduce content management cost and time
- Enhance the user experience on mobile devices,including mobile phones and table
- Expand capabilities for content and structure editing by Degenkolb employees
Our Solution
Driven by Industry & Culture
Moonstone redesigned Degenkolb's website to address several perspectives:
- Brand as an industry leader in architectural engineering
- Culture that values people, teamwork, curiosity, ingenuity, and fun
- Content integration between People and projects
We applied industry best practices for navigation, responsive design, optimal user experience, and dynamic content - reinforcing Degenkolb's brand and culture across all devices.
Services provided by Moonstone:
- Create taxomony for efficient use content across
- People, Project and Practice Areas
- Create custom People “smartform” feature
- for efficient content management
- Reinforce Degenkolb online presence
- Website redesign
- Website development on Wordpress CMS
- Enhance user experience on mobile and
- tablest devices
- Multi-browser, multi-device QA testing
- Wordpress CMS training
- Hosting / Maintenance
Accomplishments
Improvements in Usage Statistics
The redesigned website delivered measurable improvements across recruitment, user engagement, and overall site performance, exceeding many of Degenkolb's original business objectives.
- 175.76% increase in job applications and 78.73% increase in visits to job openings.
- 17.44% increase in users, 21.63% increase in sessions, and 25.90% increase in engaged users.
- 57.14% improvement in page speed
- 100/100 SEO score.