Moonstone News

News that reflects our website design and development expertise

 
Moonstone Interactive earns Silver Solution Partner status with Kentico CMS

October 15, 2016, Nashua, NH – The website development and marketing firm, Moonstone Interactive, recently announced its promotion to the status of Kentico CMS Silver Solution Partner. Kentico CMS is a user friendly, scalable and feature rich Content Management System that enables businesses and organizations to simply and easily publish relevant content on the web.
 
"We at Kentico are fully driven to deliver the most comprehensive, reliable and fully customizable web content management system,” says Eric Webb, President of Sales & Operations at Kentico Software, LLC. “Moonstone Interactive has demonstrated itself as an expert for Kentico CMS implementation.”  Moonstone Interactive has attained this distinction by proving its effectiveness in implementing Kentico CMS on several websites.

Moonstone Interactive earns Certified Partner status with Kentico CMS

The website development and marketing firm, Moonstone Interactive, recently announced its promotion to the status of Kentico CMS Certified Solution Partner. Kentico CMS is a user friendly, scalable and feature rich Content Management System that enables businesses and organizations to simply and easily publish relevant content on the web.

"We at Kentico are fully driven to deliver the most comprehensive, reliable and fully customizable web content management system,” says Eric Webb, President of Sales & Operations at Kentico Software, LLC. “Moonstone Interactive has demonstrated itself as an expert for Kentico CMS implementation.” Moonstone Interactive has attained this distinction by proving its effectiveness in implementing Kentico CMS on several websites.

Moonstone Interactive Ranked as Tenth Best Web Design Company by topseos.com for November 2011

BigNews.Biz - Nov 06,2011 - topseos.com, the independent authority on search vendors, has released their list of the best web design companies in the industry for the month of November 2011. Moonstone Interactive has been named the tenth best web design company offering online marketing inspired web design services which aim to include the best SEO practices in their web designs based on a meticulous evaluation of web design companies in the industry.

The evaluation process which topseos.com utilizes to evaluate online marketing companies has been used to benchmark various web design companies based on the work they provide, the satisfaction obtained from their customers, and how the design has affected the overall business of their clients. Moonstone Interactive has achieved their rank as a result of this evaluation process which delves into various aspects of evaluation.

Moonstone Interactive Announces Southern California Office

Los Angles, California, Jan 10, 2011-- Moonstone Interactive, citing an expanding business climate, today announced the opening of an office in Southern California. "We've been receiving quite a few requests for business in the Southern California marketplace, and the only way to properly serve these clients is by opening a local" CEO, Steve Herz said.

The office will be managed by Christopher Laurance. His previous experience includes; Managing Director, SVP for Y&R, SVP for Grey Advertising, Team Manager for FedEx and various CMO and Chief Strategists positions.

How to fashion an effective cybercampaign

Are you thinking about pay-per-click advertising for your business? Here are some tips that could make the difference between success and failure:

-- Consider your target customers and whether they go online to make buying decisions. For instance, pay per click often works better for consumer sales than for business-to-business sales.

"If someone is an office manager looking to put a new phone system into their high-rise building, they\'re not going to be looking on Google," said Lael Sturm, an online marketing consultant with LPS Solutions in San Francisco. "They\'re more likely to have a network they draw upon or someone who has come in and given them a business card."

Narrowing Online Market Focus

Howard Mora started buying pay-per-click Internet ads two years ago for his Fremont pet-sitting business, the Animal Nanny. Today he gets about 40 new clients per year from pay-per-click ads -- more than from Yellow Pages advertising or personal referrals. The ads cost him, on average, $75 per month.

"The Internet is probably our biggest bang for the buck," Mora said.

The Animal Nanny is one of a growing number of low-tech small businesses that are experimenting with a high-tech form of marketing -- pay-per-click or paid search advertising.

Moonstone Interactive becomes a Gold Ektron Partner

Moonstone Interactive has joined a group of elite companies by becoming an Ektron Certified Gold Partner. Ektron is widely recognized for redefining Web content management with easy-to-use tools and solutions that make online strategies more effective and deliver true ROI to thousands of organizations. Ektron has recognized Moonstone's expertise with helping these organizations implement Ektron-based solutions for these organizations.

Heartbeat of America Honors Moonstone Interactive

We are pleased to announce that Moonstone Interactive is being honored by William Shatner and Heartbeat of America. Heartbeat of America produces a special series called Keeping America Strong. Each program spotlights a business or organization that keeps America strong by impacting our lives and shaping our futures. On May 11th at 9 a.m. EST, Heartbeat of America will be honoring Moonstone Interactive for doing just that. This will be broadcast on AmericanLife Television Network at 9 a.m. EST on May 11th, 2007. Please check individual cable directory listings for the respective station channel.

Moonstone produces e-newsletter campaign for the Lance Armstrong Foundation

In conjunction with the Domain Group, Moonstone programmed and deployed the February Lance Armstrong Foundation e-newsletter. The newsletter promoted Lance’s appearance on the Oprah Winfrey show.

Moonstone Launches New Radiant Medical website

We recently redesigned the website of Radiant Medical, a biomedical device company, increasing its effectiveness.

The new design features cleaner navigation with more easily updatable features and utilizes professional imagery and design to emphasize the company's vision and message, directed at specific target audiences in the bio-tech and medical industries.

To increase the site's effectiveness, we developed specific calls-to-action, deploying them throughout the site. To get users to do what you want them to, you have to know how to ask!

Results: 
In the short time since the launch of the new website, reaction from both internal and external audiences has been positive. The site has been a beneficial tool for the company in reaching its goals.

FCPA Resource CDs

In the past few months, Moonstone has completed the design and development of 2 CD-ROMs for FCPA. The first was a Resource CD used by the imaging products group to distribute to the several thousand FCPA distributors and sales reps around the world. The 2nd was also for the imaging group for distribution to potential customers at recent tradeshows, effectively replacing brochures and other collateral.

Both interactive CDs contain product datasheets, Flash demos and other marketing materials such as product presentations, newsletters and service information. The CDs also allow for FCPA to update content which in turn notifies the sales reps or end users to download the updates automatically from the web, resulting in everyone always having the most current, up-to-date information at their fingertips.

Results: The result of these CDs is a cost-savings in the printing and distribution of markting materials as well as the ability for the sales team to establish ongoing communications with potential customers, leading to increased sales potential and volume. New versions of the CDs have recently been released.

Moonstone Launches New Website for Whalen Learning Center

Whalen Learning Center is a new company that specializes in learning assessments and instructional blueprints for children with reading and writing challenges. Whalen selected Moonstone to establish their initial online presence with a new website design and search engine optimization effort. The objectives of the website launch are to establish and communicate Whalen's new brand and image and to generate leads for assessments, learning plans, and enrollment in their classes.

Results: In the short time since the launch of the new website, reaction from website visitors has been positive. The site will be a useful tool for the company in reaching potential students, parents and teachers for years to come. With Moonstone providing ongoing support and maintenance, the website will continue to improve and expand as Whalen Learning Center grows.