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Responsive Design is a Necessity

Web DesignJun 08, 2016
Author: Steve Herz
Responsive Design is a Necessity

According to various statistics from 20151, 6.8 billion people worldwide owned mobile phones, 80% of Internet searches were performed on smartphones, and 72% of consumers want mobile-friendly sites.

In April 2015, Google took this trend seriously and implemented “Mobilegeddon” changes to favor websites that are mobile-friendly for Mobile Search. This has proven to have a huge effect on search results.  

So unless your website has Responsive Design, your mobile users are most likely not going to become your web customers.

What is Responsive Design?
Responsive Design is an approach to web design that enables you to craft sites to provide an optimal viewing and interaction experience across a wide range of devices. So whether you’re seeing a website on a desktop computer, laptop, tablet or mobile phone, Responsive Design provides easy reading and navigation for mobile devices with a minimum of resizing, panning, and scrolling.

What are some Responsive Design benefits?
The first benefit is higher mobile user engagement vs. extremely high abandon and bounce rates. Others include more sessions and correspondingly longer pageviews, enabling you to recapture visitors on mobile devices. But ultimately, a key benefit is a resulting gain in search engine rankings for mobile search.

A Shocking Example of Cached SEO Keywords.
When Moonstone Interactive of the SF bay area recently assessed search engine keywords on a desktop compared to mobile device for a SEO client, the results were shocking. Out of 1,200 keywords cached for desktop search, only 12 were cached for mobile search.
How could that possibly be? This disparate 100: 1 mobile search ratio can occur if you disregard the importance of Responsive Design for your website to enhance mobile user engagement.

Responsive Design Is a Necessity, Not An Option.
Furthermore, if you’re not getting any traction on mobile devices because of the absence of Responsive Design, it can negatively affect your business with lower search engine rankings, a loss of potential clients to competitors, and a dagger through the heart of your marketing goals for mobile search. Whether your company is based in the SF bay area or not, we invite you to contact us today.

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