The benefits of Hiring a Digital Marketing Agency

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Tips for Online Marketing Last Updated: December 29, 2022
Author: Steve Herz
The benefits of Hiring a Digital Marketing Agency

If you're in business, you know how much time and effort digital marketing takes to do well. More than likely, you've tried doing it yourself and realized that it just isn't feasible because you can't do it well, but because the amount of time you have to put into it doesn't justify the amount of time you spend on it. That's where hiring a digital marketing agency comes in handy. With past projects and experience, a proven agency in the US and certainly in the Bay Area will save you time and achieve faster results. Here are some reasons why hiring an agency might be the best move for your business!

Save time with seasoned experts

A digital marketing agency will shorten the schedule and reduce the impact on internal resources who already have full-time jobs. The agency's skilled team will complete the task faster and more proficiently than you. Moreover, a seasoned has extensive experience in digital marketing across various industries and clients.

As your business grows, you may need help handling the various technical aspects of digital marketing. A digital marketing agency has competent specialists in several areas and can help you develop and expand your digital marketing strategy. It is easier to utilize the skills of a digital agency than to hire and train staff internally. You can concentrate on running the business and communicating your brand essence and business strategy for the digital agency. The agency can design and execute your digital marketing strategy, following your vision and attracting your target customers.

By outsourcing your marketing efforts, you can concentrate on running your business while the agency handles your marketing campaigns.

Use industry best practices

A reputable digital agency follows industry best practices in all aspects of online marketing, including user experience techniques, marketing strategies, usability trends, search engine evaluation attributes, security practices, technologies, and compliance requirements, e.g., privacy, ADA, and HIPAA.

Agencies with a broad skill set, including web design, website development, conversion rate optimization (CRO), and online marketing, provide a holistic perspective that delivers realistic recommendations and implementation plans. A holistic view is valuable whether the agency provides all the implementation steps or works with a team of internal staff and other third-party agencies.

You can save time and reduce risk by using experts in the continuously evolving world of online marketing. Plus, you can rest assured that you are doing it right.

Trust in proven methods and processes

An experienced online marketing agency has proven campaign and project management methods that define and track all aspects of your online presence. The digital agency will be able to communicate the game plan, progress, and key performance indicators (KPIs) and handle any problems that may arise. Typical projects include website enhancements, search engine optimization (SEO), landing pages, content marketing, social media, and email marketing.

Frequent performance data is invaluable feedback on what is working and where you can make improvements. The elite team of digital marketing specialists provides tremendous value by applying their knowledge and insights to develop optimizing recommendations based on the feedback data. In essence, digital marketing agencies offer professional services to measure your campaign's success.

The agency's performance tracking gives you the facts about the results and guidance to make adjustments to improve the outcomes and ROI of your online marketing strategy.

Learn with experimentation

Many online marketing agencies offer experimentation services to test new strategies and optimize continuous improvements. The industry is evolving with sophisticated experimentation tools based on data science, machine learning, and artificial intelligence. You may want to select a digital agency that collaborates with experimenting technology for access to the latest trends and ideas, which will ultimately help you stay ahead of the competition.

At a minimum, you should conduct basic A|B testing to evaluate marketing ideas. Market behavior feedback is essential for being successful in digital marketing. Your digital agency can accelerate your progress with its proven methods and tools.


A company often has various outsourced functions and internal expertise that must work together to:

  1. Delivers an engaging user experience
  2. Fulfills the essence of your brand
  3. Competes effectively
  4. Achieves your business objectives
  5. Delivers an impressive ROI

A successful online marketing agency plays well with other agencies and internal staff. When the team works together for common goals, the results are stunning.


There are many pros to hiring a digital marketing agency:

  1. Save time with experts
  2. Use industry best practices
  3. Proven management and tracking methods
  4. Experimentation tools
  5. Teamwork
  6. Increased ROI

The next step is selecting the digital marketing agency that will save you time and money by developing and implementing a marketing plan tailored to your specific business goals. Do not get burnt by opinion-based options.

Moonstone is a data-driven marketing agency providing valuable customized insight and advice based on your specific business goals, website health, visitor behavior, direct competitor intelligence, and industry best practices. We deliver results and prove it with data-measured results.

How can we help? Please schedule a complimentary consultation.