Internet Marketing Business Objectives
While market visibility has tremendous value for brand awareness, it should also provide a distinct contribution to your company’s business objectives. A well-designed Internet marketing plan from Moonstone Interactive combines online marketing and integrated communications with the latest strategic Internet marketing technology to automatically track results better than any other channel.
Use a Reputable Internet Marketing Service.
By establishing the key performance indicators for each of your visibility initiatives and online campaign through a nationally known Internet marketing service, you can get the feedback necessary for website optimization, which can add significantly to your bottom line.
Some common business objectives as part of a savvy Internet marketing plan should include:
- Increasing revenue: Adding qualified leads to the pipeline or boosting sales through your optimized Website.
- Reducing costs: Providing enhanced customer service, lowering printing, distribution, and overhead costs.
- Increasing education: Providing visitors with white papers to download, videos to view, audio files to hear, and newsletters to subscribe to and read.
- Increasing viral marketing: Sharing thoughts online through Facebook, Twitter and LinkedIn; forwarding notifications to friends.
- Increasing marketing / prospect lists: Newsletter, webinar, event, and conference registrations.
- Increasing communication / awareness: To your legions of fans, followers, colleagues, and clients.
Start With a Internet Marketing Plan, Then Coaching.
At Moonstone Interactive, we guide our clients with an overall Internet marketing plan. Then, we coach them to establish their business objectives up front and set up the respective measurement approach with strategic Internet marketing so that they can properly track their results.
By monitoring these results on a regular basis, perhaps monthly or bimonthly with an established Internet marketing service like Moonstone Interactive, you should be able to make better decisions about budget allocations and time management while optimizing your Website ROI.