WessDel Website Optimization

Client: WessDel
Platform: WordPress CMS

Over the years, by delivering high-quality products, WessDel has built an excellent reputation as a trusted worldwide provider of high-precision manufacturing and engineering services for the Commercial and Military Aerospace, National Defense, Semiconductor, and Medical industries.

In 2024, due to changes in its marketing situation, WessDel decided to update its website from "brochureware" to a foundation site to elevate brand awareness and reputation recognition and expand materials and services for lead generation and, aiming to elevate brand awareness and reputation recognition, and expand materials and services for lead generation and attracting new customers.

WessDel then hired Moonstone to build upon its new foundation, aiming to achieve greater market visibility, traffic, user experience, and conversion rates for qualified leads.

Wessdel supports niche markets in
Industries

  1. Commercial Aerospace
  2. Military Aerospace
  3. National Defense
  4. Semiconductor
  5. Department of Energy (DOE)
  6. Energy research industries
  7. Energy DOE NNSA

Innovative Materials  

  1. AlBeMet (Aluminum Beryllium)  
  2. Beryllium machining  
  3. Brazing  
  4. Exotic material machining  
  5. High precision manufacturing  
  6. Titanium Machining  
  7. Precision Engineering  
Primary Goals

Primary Goals

  1. Generate Qualified Leads
    1. Raise our rankings on Google for the things our customers (current and new) care
      about.
    2. Create a "Call to Action" piece that has been absent in almost everything we've historically done.
    3. Elevate User Experience to foster trust and facilitate conversion.
    4. Convert visitors into qualified leads.
  2. Enhance user experience through responsive design across desktop, tablet, and   
    mobile devices.

What we did from discovery in November 2024 to July 31, 2025 – 9 months

  1. Conducted an in-depth competitive assessment to create a winning marketing  strategy.  
  2. Developed a content strategy centered on keyword themes that target WessDel's industry niches, service offerings, and respective personas. 
  3. Enhanced SEO website data, internal & external links, and quality expectations, applying industry best practices and addressing findings of technical SEO on-page and content audits.
  4. Optimized Google and Bing company profiles.
  5. Enhanced Social Media account integration for consistency and ongoing website content delivery.
  6. Optimized Google Tag Manager (GTM) for goal tracking.
  7. Designed and built additional website pages and navigation to support content expansion, delivering the SEO Strategy and attracting qualified leads.
  8. Designed and built submission forms instead of relying on email addresses, thereby elevating the brand, enhancing the user experience, and facilitating better behavior tracking.
  9. Implemented CrazyEgg HeatMap tracking for visitor behavior monitoring and CRO opportunities.
  10. Implemented monthly content marketing plans, including weekly Blogs, FAQs, and page content updates. Additionally, we share new content through social distribution on LinkedIn, Twitter, and Facebook. Additionally, we established domain authority plans, building high-quality, relevant inbound links.
  11. Upgraded hosting, improving security, uptime, and page speed, elevating user experience and SEO ranking.
What we did from discovery in November 2024 to July 31, 2025 – 9 months
Results

Results

  • Delivered a responsive, high-performance website that significantly improved user engagement and operational efficiency.
  • Improved Page Speed on Desktop from 49 to 72 and on Mobile from 44 to 47
  • Increased from 2024 to 2025, the Month of October
    • Organic Search Sessions
      • Increased sessions by 127.3%
      • Increased engagement rate by 6.3% to a total engagement rate of 64%
    • Increased leads from 0 to 9 for the month
  • Facilitated ongoing analytics and SEO optimization by integrating Google Tag
  • Manager and implementing best practice SEO strategies.
  • Enhanced analytics and tracking capabilities, empowering WessDel with actionable insights to optimize ongoing digital strategies.

"Moonstone Interactive's tailored solution has empowered WessDel to achieve its digital transformation goals and solidified its online presence, ensuring alignment with long-term strategic objectives."

Bob Dorricott, WessDel President