Matthews Asia, a premier investment firm, required a robust, scalable, and flexible digital platform to enhance their online presence and streamline their global website management. Moonstone Interactive was selected to deliver a comprehensive, enterprise-grade Episerver CMS solution.
Objectives
-
Implement a modular CMS architecture supporting rapid content deployment.
-
Enhance user experience through responsive design across desktop, tablet, and mobile devices.
-
Integrate advanced search functionality, leveraging Episerver FIND.
-
Facilitate seamless content updates via Marketo and external data feeds.
-
Manage multiple international sites from a centralized CMS solution.
Process and Solutions
-
Conducted an in-depth discovery phase covering Information Architecture, UX/UI requirements, technical specifications, and content strategy.
-
Built seven distinct front-end page templates and 17 reusable content modules to enable editors maximum flexibility and consistency.
-
Configured advanced multi-faceted search functionality through Episerver FIND, significantly improving site navigation and content accessibility.
-
Integrated existing Marketo forms, Brightcove video streaming, and automated data feeds from Funds Data Warehouse and Seismic Document Management systems.
-
Developed a sophisticated multi-site structure, enabling Matthews Asia to easily manage region-specific content and compliance across the U.S., Hong Kong, Singapore, and global markets.
Results
-
Delivered a responsive, high-performance website that significantly improved user engagement and operational efficiency.
-
Enabled centralized management of global websites, simplifying content updates and ensuring brand consistency.
-
Facilitated ongoing analytics and SEO optimization through integration with Google Tag Manager and best practice SEO strategies.
-
Streamlined internal workflows with comprehensive CMS training, user permission hierarchies, and documented support for Matthews Asia's content management team.