Moonstone Interactive Logo Moonstone Interactive Logo
2010 Crow Canyon Pl #100 San Ramon, CA 94583 (925) 736-4178

Degenkolb: Our experts are listening and writing about the latest in the built environment.


Redesign - responsive - wordpress cms

 

001 / OUR RE-DESIGN

Moonstone redesigned the website to address several perspectives: Degenkolb’s

  • Brand as an industry leader in architectural engineering
  • Culture that values people, teamwork, curiosity, ingenuity, and fun
  • Content integration between People and projects

Plus, we applied industry best practices for navigation, responsive design, optimal user experience, and dynamic content for an optimal user experience reinforcing Degenkolb brand and culture across all devices.

  • Degenkolb-Slide1
  • Degenkolb-Slide2
  • Degenkolb-Slide3
  • Degenkolb-Slide4
Business Objectives

Degenkolb recognized that they needed to refresh their website to address changing expectations of mobile visitors and to gain efficiencies in their content management capabilities.  Their business objectives were;

  • Attract new employees
  • Reinforce Degenkolb Brand for sales and partner relationships
  • Elevate the online image:
    • Reinforce online image as an industry leader
    • Simplify the menu structure and layout
    • Enhance the user experience on mobile devices, including mobile phones and tablets
  • Reduce content management cost and time
    • Identify an easy to use CMS that addresses Degenkolb features and functional needs
    • Expand capabilities for content and structure editing by Degenkolb employees
Long scrolling image displaying multiple page views of the client website


-

OUR PROJECT GOALS
& ACCOMPLISHMENTS

Project Accomplishments:

Effective design reflected in usage statistics indicate advancements in project objectives

  • Home page with only 40% bounce rate
  • Mobile bounce only 3.8 % points higher than desktop
  • Mobile engagement 86% of desktop
  • Job pageviews 2nd highest to Home page
  • Degenkolb-Slide5
  • Degenkolb-Slide6
  • Degenkolb-Slide7
  • Degenkolb-Slide8