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Client Relationships - Transcription

 

Doug: What kind of companies do you do this for?

Stephen: We have clients that are startups and we have clients that are Fortune 100 companies. It's really a company that recognizes that their business needs presence on the internet. They either need a good image, they need to get sales or leads, or they need to manage their customers online.

Doug: I'm really interested. It's fascinating because in chatting with you, just a few minutes before we started this, you said a lot of companies you talk to really don't know what they want from their website.

Stephen: There's so many.

Doug: Which is pretty surprising, quite frankly. Tell me about it.

Stephen: I actually think there are some companies that are back to that concept that, "I have to have a website. End of story."

Doug: Right.

Stephen: "I just need a website."

Doug: Right.

Stephen: "Once I have one, then I've fulfilled that requirement"; but it's more than that. It's more than just having a website. If you're going to compete with 60 million websites, you have to carve out your niche. You have to recognize that website presents you to your prospects, to your investors, to your employees, to your strategic partners, as far as who you are as far as a company, so it needs to do that well. As we already talked about, people need to be able to find you, and find you not only because they know you exist but because they're searching for your products or services.

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