Search Engine Optimization (SEO)

Our search engine optimization strategy identifies promising keywords based on volume, competition, and relevance. Then we generate "top 10" placements on major search engines under each of those terms.

Search Engine Marketing (SEM) or Pay-Per-Click (PPC)

As a SEM and PPC expert among Search Engine optimization companies, we create and manage paid Web search marketing campaigns. These campaigns expand or supplement "natural" search engine presence and obtain at least a 100% profit (an ROI of 2:1).

Social Media Campaigns

We recommend starting with a social media consulting program that includes blogs, social communities, press releases and video distribution.

Directory Placement

For search engine placement, We identify high-quality directories on which to list your site. We write and submit your listing, then follow up until you are successfully listed.

Link Building

We identify high-quality, relevant Websites on which to list your site. We write and submit your listing, then follow up until we’ve built you a network of high-value linking partners. We supply links to another site only if relevancy can be established.

Email / Newsletter Campaigns

We design, develop, test, deploy, and track email marketing campaigns. Our deployment tool will intelligently deliver an HTML, AOL or text-only email to each recipient based on her browser capabilities. Our delivery rate is high, and you have on-demand access to campaign statistics.

Reporting

Our clients love our web and email logs. We’ve customized our reporting tools to import data from web and email marketing campaigns, as well as server logs. We can track desired actions back to their granular source. Reports determine what''s working or not working. You’ll know exactly where leads and sales are coming from.

Targeted Web Design

Moonstone Websites use best web site design practices so they’re structured to achieve business objectives, to be attractive to the target audience, be easy to use, and to keep your audience engaged. We lead your visitors to take specific action through quality design, navigation and appropriate calls to action.

E-commerce Development

For any e commerce website, we create custom Shopping Cart applications or integrate 3rd-party Shopping Cart applications and ensure secure payment processing. We measure and analyze shopping cart conversion/abandon rates to identify opportunities for improvement.

Innovative Web Development

For professional web site development, we’re fluent in XHTML, JavaScript, Flash, and backend technologies such as ASP, .NET, PHP, ColdFusion, Apache, IIS, MySQL, SQL Server, and Oracle. We use strategies such as content rotation to ensure website "freshness". Moonstone also delivers great experience in interactive capabilities.

Database Design and Development

Moonstone builds database design solutions to produce exactly the outcomes you specify. Moonstone develops the scripts, components, and applications that interact with the database, and then integrates those applications into the Website and tests them rigorously and methodically.

Content Management Systems

We design sites with Content Management Systems that allow even non-technical personnel to update your copy, add visuals, podcasts, and more, reducing the ongoing cost of maintenance. Moonstone will integrate 3rd party content management software or build custom administration functionality.

Custom Application Development

You can deliver a higher ROI by considering the services –– and the track record –– of Moonstone Interactive for web application development.

Online Marketing Campaign Tracking

Moonstone provides customized reporting tools to import data from web and email marketing campaigns, as well as server logs. We can track "conversions" back to their granular source. We isolate what''s working in our "off-site" campaigns and also what''s working within the site.

Email Reporting

Moonstone provides sophisticated reporting tools to monitor email marketing campaigns in real time. These tools report deliveryrates, open rates, and bounce rates by time or day for each campaign. We also track "conversions" back to the email campaign. The data in these reports is a powerful tool for improving performance!

Website and Conversion Reporting

Properly tagged visitors can provide extremely valuable marketing performance measurement. Our reports yield powerful knowledge about key measures like customer loyalty, Shopping Cart abandonment (and where it happens), and the effectiveness of Website traffic sources, and much more.

Dedicated Web Hosting Services

If you want us to host a Website, Moonstone provides dedicated web hosting services, ensuring that Websites and databases are backed up nightly, encrypted, and securely transferred to remote locations for redundancy.

CD and DVD Development

We build custom CD and DVD business cards, catalogs, product demonstrations, virtual tours, and sales support applications. MSI can design your next trade show CD to feature a dynamic custom "launcher" interface, or build a DVD to empower your sales force to display the latest product and pricing documentation.

Custom Design and Production Services

MSI offers a variety of graphic design and production services. We provide illustration, print ads, data sheets, brochures, packaging, presentations and demos, user-interface design, flash animation, logos, packaging, audio/video editing, and composition & streaming.