Online Marketing Campaign Tracking

• Moonstone provides customized reporting tools to import data from web and email marketing campaigns, as well as server logs. We use sophisticated page tagging to supplement web server log data so that we can track desired actions or "conversions" (sales, downloads, sign-ups, links out, etc.) back to their source, with the source being as granular as a specific search term on a specific search engine. We use reports to determine what's working or not working, and then to improve performance. We can isolate what's working in our "off-site" campaigns and also what's working within the site.

Email Reporting

• Email tracking is critical to measuring and improving performance. Moonstone provides sophisticated reporting tools to monitor email marketing campaigns in real time. These tools report delivery rates, open rates, and bounce rates by time or day for each campaign. We also use sophisticated email link tagging to supplement web server log data so that we can track desired actions or "conversions" (sales or downloads or sign-ups or links out) back to the email campaign. The data in these reports is a powerful tool for improving performance!

Website and Conversion Reporting

• Web logs are golden. In addition to usage and error statistics, properly tagged visitors can provide extremely valuable marketing performance measurement, yielding powerful knowledge about such key measures as:
  • Return visitation or “customer loyalty”
  • Shopping cart abandonment (and where it happens)
  • Performance of individual web and email marketing campaigns
  • Effectiveness of website traffic sources or partners
  • Effectiveness of pages on the site
  • Effectiveness of changes made to the site over time