Online Marketing

Power Up Your Site’s Traffic

• Search Engine Optimization (SEO): Together we identify promising keywords based on volume, competition, and relevance. Then we generate "top 10" placements on major search engines under each of those terms.
• Search Engine Marketing (SEM) or Pay-Per-Click (PPC): We create and manage paid web search marketing campaigns. These campaigns are designed to expand or supplement "natural" search engine presence and obtain at least a 100% profit (an ROI of 2:1).
• Directory Placement: We identify high-quality directories on which to list your site. We write and submit your listing, then follow up until you are successfully listed.
• Link Building: We identify high-quality, relevant websites on which to list your site. We write and submit your listing, then follow up until we’ve built you a network of high-value linking partners. In addition, the relationship is more sophisticated than a simple link exchange. We supply links to another site only if relevancy can be established, and if we ensure that your inbound listings are crafted to express your message and enhance your "natural search ranking.”

More Power to Your Users – Giving Them Information

• Email / Newsletter Campaigns: We design, develop, test, deploy, and track email marketing campaigns. Our deployment tool will intelligently deliver an HTML, AOL or text-only email to each recipient based on her browser capabilities. Our delivery rate is exceptionally high due to our sophisticated technology, and to our outgoing mail servers being white-listed with major ISPs and common email systems such as AOL, Hotmail, and Yahoo. Clients have on-demand access to campaign statistics. Clients love that.

Measure Each Campaign’s Power and ROI

Reporting: Our clients love our web and email logs. We’ve customized our reporting tools to import data from web and email marketing campaigns, as well as server logs. We use sophisticated page tagging to supplement web server log data so that we can track desired actions or "conversions" (sales or downloads or sign-ups or links out) back to their source, with the source being as granular as a specific search term on a specific search engine. We use reports to determine what's working or not working, and refine accordingly. What does all this mean? It means you know exactly where leads and sales are coming from. And that means you can go get even more.