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VOICETRAX SF

Business Objectives:

The Voicetrax voiceover academy wanted to increase enrollment in its classes by generating more sales through its website. Voicetrax also saw the web as a tool to distribute their course catalog information and application forms.

Services Provided: Search Engine Optimization Search Engine Marketing Custom Web Design Innovative Web Development Maintenance and Hosting Reporting Results: When Voicetrax first came to Moonstone for consultation, they

They are now ranked in the top 10 for terms we purposefully targeted, such as "voiceover training", "voice-over training", "voiceover courses", "voice-over courses", "voiceover classes", "voice-over classes", "voiceover career" and "voice-over career". We optimized for those terms without compromising the quality of their website copy or their credibility with their existing audience. Over 70% of their students now find Voicetrax through their website.

Project Description:

Moonstone designed and developed the public website for Voicetrax SF, a voiceover training and casting center near San Francisco, California. Moonstone continues to host and maintain www.voiceover-training.com with an eye towards maintaining optimal search engine placement and high registration conversion rates.

As part of our ongoing relationship with Voicetrax, we are responsible for the continual updating and addition of content on the website. Distribution of their class catalog is now more widespread due to its availability on the website.

Registration materials are also available online. Because of the specific and targeted calls to action, the website has become a useful tool that is quicker and easier for potential students to research, target, and then register for specific classes and workshops.

As a complement to the initial search engine optimization of the website, Moonstone also manages Voicetrax’s online marketing and Pay-Per-Click (PPC) campaigns, ensuring that the Voicetrax website consistently receives maximum exposure. We also monitor PPC budgeting and return on investment, and we refine campaigns accordingly.

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